Plantar Faciitis is a term use to describe inflammation of the tissue under the foot and is typically felt on the base of the heel towards the inside. Plantar Faciitis is typically worse first thing in the morning and the more you walk the more it hurts. It tends to occur in older rather than younger patients and is often associated with other foot issues such as a collapsed arch
I focus on treating the area itself and any of the contributing factors which can often include tight calf muscles, and mobilizing the individual joints of the foot to improve the foot posture and biomechanics.
Short term relief suggestions.
Stretch out your calf muscles morning and night. Put your foot in a bucket of Ice cold water for 5 minutes first thing in the morning is another good trick, as is getting a softer sole into your shoe. Rest and anti-inflammatory medication will also help as this is basically inflammation in the underside tissues of the heel.